Key Performance Indicators for WhatsApp

Requirements Clarification & Assessment

1. Objective Understanding:

   • Determine the primary goal of evaluating WhatsApp's performance. Is it focused on user growth, engagement, monetization, or a combination of these factors?
   • Clarify if the metrics should cover both WhatsApp's consumer and business platforms.

2. Feature Focus:

   • Identify if the evaluation should target specific features within WhatsApp, such as messaging, voice/video calls, or status updates.
   • Determine the importance of privacy and security metrics in the evaluation.

3. Monetization Consideration:

   • Ascertain if the focus is on revenue generation metrics, especially for WhatsApp Business.
   • Understand if there's a need to evaluate the impact of monetization strategies on user experience.

4. Data Segmentation:

   • Decide whether the analysis should consider user segmentation based on demographics, geography, or usage patterns.
   • Evaluate the need for tracking metrics across different user groups, e.g., new users vs. retained users.

5. Time Frame:

   • Define the time frame for the analysis: daily, weekly, monthly, or annual metrics.
   • Consider the impact of seasonal trends or events on user behavior.

6. Competitive Benchmarking:

   • Understand the necessity of comparing WhatsApp's performance metrics with competitors or industry standards.