Key Performance Indicators for a D2C Sock Retailer

Clarifying the Requirements

1. Target Audience:

   • Determine who will be using the dashboard (e.g., operations analysts, marketing team, board members).
   • Understand the level of detail and frequency of updates needed for each audience.

2. Business Goals:

   • Clarify the primary objectives of the business (e.g., profitability, customer retention, growth).
   • Identify key performance indicators (KPIs) that align with these goals.

3. Customer Journey:

   • Map out the customer journey from initial website visit to purchase and delivery.
   • Identify touchpoints where metrics can be gathered (e.g., conversion rates, average order value).

4. Market Positioning:

   • Assess the competitive landscape and identify benchmarks (e.g., delivery times, customer satisfaction).
   • Understand the company's unique selling propositions and how they influence metrics.

5. Operational Inputs:

   • Identify controllable inputs such as pricing strategies, inventory levels, and marketing efforts.
   • Determine how these inputs impact business performance and which metrics they influence.