Mass Email Campaign Decision

Requirements Clarification & Assessment

• Objective:

  • Increase revenue by closing the 10% gap in the company's quarterly revenue target.

• Target Audience:

  • Existing customers of the B2B SAAS company.

• Proposed Strategy:

  • Send a massive email campaign to all customers urging them to purchase additional products.

• Clarifying Questions:

  • What is the content of the proposed email?
  • Is this the first time such a campaign is being executed?
  • What is the historical performance of similar campaigns?
  • Have we segmented our customer base to understand which segments are more likely to respond positively?
  • What are the metrics for success (e.g., open rates, click-through rates, conversion rates)?
  • What is the current unsubscribe or churn rate among customers?

• Assessment:

  • Customer Segmentation:
    • Evaluate the existing customer base for segmentation based on industry, purchase behavior, and product usage.
  • Historical Campaign Data:
    • Analyze past email campaigns to understand effectiveness and customer response.
  • Churn Analysis:
    • Identify customers with a high churn probability to avoid targeting them with mass emails.
  • Email Fatigue:
    • Assess the current frequency of emails and notifications sent to customers to avoid oversaturation.