Measuring Twitter User Influence

Requirements Clarification & Assessment

1. Understanding the Context:

   • Clarify whether the Twitter users are randomly selected or represent a specific segment (e.g., influencers, regular users, business accounts).
   • Determine the purpose of measuring influence: Is it for marketing, academic research, or internal Twitter analytics?

2. Defining "Influence":

   • Specify what "influence" means in this context. Is it purely based on engagement metrics, reach, or the ability to drive follower behavior?
   • Consider whether influence is a static measure or should account for temporal changes (e.g., a user's influence over time).

3. Data Availability:

   • Identify what data is available for these users: number of followers, likes, retweets, comments, tweets, etc.
   • Assess if additional data is needed, such as user demographics, tweet sentiment, or content type.

4. Objectives and Constraints:

   • Set clear objectives for the analysis, such as ranking users, identifying top influencers, or understanding engagement patterns.
   • Consider any constraints, such as data privacy, computational resources, or time limitations.