Increase in Meta/Facebook Engagement

Requirements Clarification & Assessment

1. Understanding the Metric:

   • What does a "like" entail on the platform (e.g., traditional likes, reactions)?
   • Is the 10% increase specific to a particular type of content (photos, videos, posts)?
   • Are we considering absolute numbers or likes per user?

2. Time Frame:

   • Over what period has the 10% increase been observed? Is it a consistent trend or a recent spike?
   • Is this increase consistent across all months or specific to certain periods?

3. User Demographics:

   • Which user segments are contributing to the increase (age, region, device usage)?
   • Has there been a notable change in user demographics or behaviors?

4. Platform Specifics:

   • Is the increase observed across all Meta platforms or specific to Facebook?
   • Are there any new features or updates that coincide with the increase?

5. External Influences:

   • Have there been any significant external events or trends that could influence user engagement?
   • Are there any marketing campaigns or influencer activities that could have driven this change?