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Data Interview Question

Increase in Meta/Facebook Engagement

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Requirements Clarification & Assessment

  1. Understanding the Metric:

    • What does a "like" entail on the platform (e.g., traditional likes, reactions)?
    • Is the 10% increase specific to a particular type of content (photos, videos, posts)?
    • Are we considering absolute numbers or likes per user?
  2. Time Frame:

    • Over what period has the 10% increase been observed? Is it a consistent trend or a recent spike?
    • Is this increase consistent across all months or specific to certain periods?
  3. User Demographics:

    • Which user segments are contributing to the increase (age, region, device usage)?
    • Has there been a notable change in user demographics or behaviors?
  4. Platform Specifics:

    • Is the increase observed across all Meta platforms or specific to Facebook?
    • Are there any new features or updates that coincide with the increase?
  5. External Influences:

    • Have there been any significant external events or trends that could influence user engagement?
    • Are there any marketing campaigns or influencer activities that could have driven this change?