Assessing Netflix Subscription Pricing Impact

Requirements Clarification & Assessment

1. Objective Understanding

   • Clarify the primary objective of the analysis: Is it to increase revenue, improve customer satisfaction, or enhance customer retention?
   • Determine the geographical scope: Are we focusing on a specific region or globally?
   • Identify the metrics of interest: Conversion rates, churn rates, customer satisfaction scores, etc.

2. Data Requirements

   • Obtain historical data on subscription rates, price changes, and customer demographics.
   • Access data on customer behavior patterns, such as viewing habits, engagement metrics, and retention rates.
   • Gather information on external factors, like competitors' pricing, economic indicators, and market trends.

3. Constraints & Considerations

   • Address data privacy concerns and ensure compliance with relevant data protection regulations.
   • Consider the availability and granularity of data, particularly for international markets.
   • Evaluate the potential impact of confounding variables, such as seasonal trends or marketing campaigns.

4. Clarifying Questions

   • Are we considering all customer segments equally, or focusing on specific demographics?
   • What is the timeline for the analysis, and how frequently should data be updated?
   • Are there any specific hypotheses or assumptions to be tested during the analysis?