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Data Interview Question

Assessing Netflix Subscription Pricing Impact

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Requirements Clarification & Assessment

  1. Objective Understanding

    • Clarify the primary objective of the analysis: Is it to increase revenue, improve customer satisfaction, or enhance customer retention?
    • Determine the geographical scope: Are we focusing on a specific region or globally?
    • Identify the metrics of interest: Conversion rates, churn rates, customer satisfaction scores, etc.
  2. Data Requirements

    • Obtain historical data on subscription rates, price changes, and customer demographics.
    • Access data on customer behavior patterns, such as viewing habits, engagement metrics, and retention rates.
    • Gather information on external factors, like competitors' pricing, economic indicators, and market trends.
  3. Constraints & Considerations

    • Address data privacy concerns and ensure compliance with relevant data protection regulations.
    • Consider the availability and granularity of data, particularly for international markets.
    • Evaluate the potential impact of confounding variables, such as seasonal trends or marketing campaigns.
  4. Clarifying Questions

    • Are we considering all customer segments equally, or focusing on specific demographics?
    • What is the timeline for the analysis, and how frequently should data be updated?
    • Are there any specific hypotheses or assumptions to be tested during the analysis?