TikTok's Daily Active Users

Requirements Clarification & Assessment

1. Define DAU:

   • Understand the precise definition of "Daily Active Users". Is it users who log in, those who engage with content, or those who spend a specific amount of time on the app?
   • Clarify if DAU includes both content creators and consumers.

2. Identify Constraints:

   • Determine any budget or resource constraints. This includes understanding the engineering team's capacity and the financial budget for implementing changes.
   • Assess if there are specific timelines for achieving the DAU increase.

3. Establish Goals:

   • Confirm if the primary goal is solely to increase DAU or if there are secondary objectives like increasing user retention or engagement.
   • Determine if the focus is on certain user segments (e.g., new users, existing users, creators).

4. Current State Analysis:

   • Analyze current DAU trends and identify segments contributing most to DAU.
   • Examine the current churn rates and user acquisition rates to identify potential issues.

5. Historical Data Availability:

   • Determine the availability of historical data related to recommendation algorithms, user acquisition campaigns, and creator tool enhancements.
   • Identify any previous A/B tests conducted for similar initiatives.