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Requirements Clarification & Assessment
Define DAU:
Understand the precise definition of "Daily Active Users". Is it users who log in, those who engage with content, or those who spend a specific amount of time on the app?
Clarify if DAU includes both content creators and consumers.
Identify Constraints:
Determine any budget or resource constraints. This includes understanding the engineering team's capacity and the financial budget for implementing changes.
Assess if there are specific timelines for achieving the DAU increase.
Establish Goals:
Confirm if the primary goal is solely to increase DAU or if there are secondary objectives like increasing user retention or engagement.
Determine if the focus is on certain user segments (e.g., new users, existing users, creators).
Current State Analysis:
Analyze current DAU trends and identify segments contributing most to DAU.
Examine the current churn rates and user acquisition rates to identify potential issues.
Historical Data Availability:
Determine the availability of historical data related to recommendation algorithms, user acquisition campaigns, and creator tool enhancements.
Identify any previous A/B tests conducted for similar initiatives.