Email Campaign Strategy

Requirements Clarification & Assessment

1. Objective Understanding:

   • The primary goal is to maximize conversion rates through effective email template deployment.
   • Conversion is defined as a specific action taken by the subscriber, such as signing up, purchasing a product, etc.

2. Data Availability:

   • Subscriber data: demographics, past interactions, purchase history, etc.
   • Email content: themes, length, tone, and structure of each email template.
   • Historical performance data: past conversion rates associated with different email campaigns.

3. Constraints and Assumptions:

   • Assume that the subscriber list is diverse and segmented based on various attributes.
   • Each subscriber can receive only one email template per campaign.
   • The content team provides ten distinct email templates.

4. Clarifying Questions:

   • What metrics define conversion success?
   • Are there any legal or compliance constraints related to email frequency?
   • What is the desired frequency for these campaigns?