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Data Interview Question

Newsfeed Content

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Requirements Clarification & Assessment

  1. Objective:

    • The primary goal is to optimize the order of appearance of posts in a user's newsfeed by balancing public and private content effectively.
  2. Types of Content:

    • Personal content (e.g., friends' photos, birthday announcements).
    • Public content (e.g., Buzzfeed Tasty recipes).
  3. Key Features:

    • User Engagement History:
      • Likes, comments, shares, and time spent on specific types of content.
    • Content Features:
      • Category, length, tags, creator, recency, and popularity.
    • User Features:
      • Demographics, location, and activity patterns.
  4. Metrics to Track:

    • Engagement rate for each content type.
    • Click-through rate (CTR), time spent on posts, and unfollow/hide rates.
  5. Constraints and Considerations:

    • Balance between public and private content to maintain user engagement.
    • Adaptability to real-time data and user behavior changes.