Video Content in Pinterest Pins

Requirements Clarification & Assessment

1. Clarifying Objectives:

   • User Engagement: Understand what constitutes an increase in user engagement. This could involve metrics like time spent on the platform, the number of video views, likes, shares, and comments.
   • Audience Expansion: Define what expanding the overall audience means. This might include attracting new users or increasing the activity levels of existing users.

2. Understanding Video Pins:

   • Define what a video pin is in terms of duration, content type, and quality.
   • Identify how video pins differ from traditional image pins in terms of user interaction and platform dynamics.

3. Benchmarking:

   • Since video pins are a new feature, establish baseline metrics for current user engagement with image pins to compare against video pin performance.

4. User Demographics & Preferences:

   • Analyze existing user demographic data to understand the potential appeal of video content.
   • Conduct surveys or focus groups to gather qualitative data on user preferences for video content in their feeds.