Persuasive Data Strategy for Snapchat Filters

Requirements Clarification & Assessment

1. Objective Definition

   • Clarify the primary business goal: Is it to drive revenue for the fast-food chain, increase user engagement on Snapchat, or both?
   • Understand the specific metrics of interest to the fast-food chain (e.g., revenue uplift, user engagement, brand awareness).

2. Data Requirements

   • Historical data on the previous filter's performance, including user engagement metrics (e.g., impressions, CTR, story shares).
   • Sales data from the fast-food chain during the filter period and comparable periods.
   • User demographic and geographic data to understand the audience profile.
   • Data on user behavior changes due to the filter (e.g., increased visits or purchases).

3. Stakeholder Alignment

   • Engage with stakeholders from both Snapchat and the fast-food chain to ensure alignment on objectives and key performance indicators (KPIs).
   • Determine any additional data sources or insights required by the fast-food chain to make an informed decision.

4. Constraints and Challenges

   • Identify any data privacy concerns or limitations in tracking user behavior.
   • Consider the impact of external factors (e.g., holidays, promotions) on sales and engagement metrics.