Pricing Strategy for Home Sellers

Requirements Clarification & Assessment

1. Understanding the Problem:

   • Objective: Determine the most effective pricing strategy for individuals selling their homes to the company.
   • Value Proposition: Offer a stress-free, convenient, and quick home sale process.

2. Target Audience:

   • Homeowners looking to sell quickly, possibly due to financial needs, relocation, or other personal reasons.
   • Market Segment: Primarily individuals who prioritize convenience over maximizing sale price.

3. Competitive Landscape:

   • Competitors: Traditional real estate brokers, FSBO (For Sale By Owner) options, and other iBuyers.
   • Differentiation: Position as the most convenient and quick option.

4. Business Model:

   • Revenue Streams: Primarily through buying homes at a discount and selling them at market value.
   • Cost Considerations: Include inspection, title, financing, and potential repair costs.

5. Customer Expectations:

   • Pricing Transparency: Clear understanding of how offers are calculated.
   • Offer Fairness: Competitive offers that reflect market conditions.

6. Data Requirements:

   • Local Market Data: Supply and demand, average sale prices, time on market.
   • Home Characteristics: Age, condition, size, location, and other relevant metrics.