Reducing Misleading Ad Content

Requirements Clarification & Assessment

• Objective: The primary goal is to minimize the occurrence of misleading or harmful ads on Facebook while balancing revenue considerations.
• Scope: The focus is on any ad that is objectively offensive or violates Facebook's policies, regardless of the ad type (political, financial, health-related, etc.).
• Current Processes:
  • Existing ad review processes include human reviews and limited AI involvement.
  • Policies and guidelines exist to remove ads containing prohibited content or inaccurate information.
• Stakeholders:
  • Advertisers: Require a good return on investment (ROI) and fair treatment.
  • Users: Seek relevant, trustworthy information and a safe environment.
  • Facebook: Needs to maintain trust, user engagement, and revenue.
• Challenges:
  • Balancing short-term revenue from misleading ads with long-term user trust and engagement.
  • Implementing effective detection and removal processes without alienating advertisers.
  • Addressing potential legal and ethical concerns related to ad censorship.
• Desired Balance: Maximize revenue while ensuring high ad quality and user experience.
• Timeline: Urgent need to reduce fake/problematic ads due to potential millions of impressions.