Skype User Trends

Requirements Clarification & Assessment

1. Definition of Daily Active Users (DAU):

   • Clarify what constitutes a DAU for Skype. Is it any user who logs in, initiates a call, or participates in a meeting?
   • Understand if there are different categories of DAU such as logged-in users, interacting users, or segmented users.

2. Data Accuracy and Reliability:

   • Verify the accuracy of the data. Are there any reporting errors or delays?
   • Ensure that the data sources are reliable and consistent.

3. Change Pattern and Magnitude:

   • Determine if the decline was sudden or gradual.
   • Analyze historical data to identify any patterns or trends leading up to the decline.
   • Check if similar patterns have been observed in the past.

4. Internal and External Influences:

   • Investigate any internal changes such as new features, campaigns, or product launches.
   • Examine external factors including competitor actions, market trends, or global events like Covid-19.

5. User Segmentation and Behavior:

   • Segment users by demographics, regions, and usage patterns to identify affected groups.
   • Analyze user behavior changes before and during the pandemic.

6. Competitor Analysis:

   • Assess the actions of competitors like Zoom, Microsoft Teams, and Google Meet.
   • Identify any new features or marketing strategies that may have attracted users away from Skype.