Targeting Ideal Merchants for Expansion

Requirements Clarification & Assessment

1. Objective:

   • Identify which merchants DoorDash should prioritize for acquisition in a new market.

2. Key Metrics:

   • Potential revenue generation.
   • Customer acquisition and retention potential.
   • Order volume and frequency.
   • Merchant popularity and customer satisfaction.

3. Data Requirements:

   • Historical data on merchant performance in existing markets.
   • Demographic and economic data of the new market.
   • Merchant characteristics such as type, size, menu diversity, and customer reviews.
   • Competitive landscape data (e.g., merchants on competitor platforms like Grubhub, UberEats).

4. Constraints:

   • Limited historical data for new market conditions.
   • Variability in merchant performance across different geographies.
   • Potential lack of direct merchant data prior to acquisition.