Weekly DAU Reduction Analysis

Requirements Clarification & Assessment

1. Understanding DAU Definition:

   • Clarify what constitutes a Daily Active User (DAU). Is it based on logins, specific user actions, or another metric?

2. Historical Data Scope:

   • Determine the time frame for the historical data available. Is it over a year, two years, or more?
   • Assess the granularity of the data. Is it available daily, weekly, or monthly?

3. Trend Duration:

   • Confirm the duration over which the 1% decline has been observed. Is it consistent over several months or weeks?

4. External Factors:

   • Identify potential external factors that might influence DAU, such as market trends, competitor actions, or seasonal changes.

5. Internal Changes:

   • Investigate any internal changes that might affect DAU, including app updates, marketing campaigns, or policy changes.

6. User Segmentation:

   • Determine if the decline is uniform across all user segments or specific to certain demographics, regions, or platforms.